COPY & CONCEPT
stories that stick
Words that work. Ideas that travel. Creativity that clicks. From first impression to lasting connection – at every step of the customer journey.
Hybrid creative copywriter and concept developer – sounds like me.
It’s the words, the concept, the idea. That's what gets my blood pumping. I write fluently for emails, websites, campaigns, films, outdoor, brand narratives – you name it. That includes defining and crafting tone of voice and sharpening value propositions.
As you see, I cover a wide range, with an eye for detail and a view from above. That means more altitude and more value for you.
Scroll down to explore some of the work I’ve been part of. Feel free to reach out if you’re curious. I'll get back to you right away.
Thanks for your interest.
derfor bankivik · banki føroya
Banki Føroyas' branch in Nuuk was getting a new name. They launched a naming competition, and with help from the local Greenlandic community, the name Bankivik was born.
I helped shape the concept and communication platform for the “new” bank, and for the name change campaign.
you are
how you sound
A tone of voice is the voice of the company, its personality and values expressed through language and style. It’s about what’s being said, how it’s being said – and in what tone.
Together with PFA, I developed Den Røde Tråd – a guide that helps everyone in the organisation who works with communication and customer interaction strike the distinctive tone that sounds and feels like PFA. It strengthens the brand experience across all touchpoints.
columns · CBRE
SAMMEN OM MERE · PFA
PFA wanted an updated brand story – one that shifted focus from “More for you” to “More together.” I was responsible for copy, script, strategy, and concept for the campaign, which ran on TV, social media, and in cinemas across the country.
Agency: Merkle
Production: Holy Ravioli
Director: Mikkel Blaabjerg
where tomorrow is made · TWODAY
The tech company twoday wanted a campaign to boost awareness and support employer branding across the Nordics and Lithuania.
I developed copy and concept for a broad, multi-channel campaign – spanning everything from film and outdoor to web and social.
Agency: Superson
E-BOOK ON RETAIL AND DIGITALIZATION · TDC ERHVERV
Thought leadership means taking the lead.
Especially in tech and IT – where TDC Erhverv is at home. And especially through content that dives deeper, with real weight and insight.
In the e-book Retail and Digitalization – Now and in the Future, I served as researcher, expert interviewer, and copywriter.
Journalistic work – fused with a marketing mindset.
Here’s a small excerpt from the piece:
SECURITY OPERATIONS CENTER
· TDC ERHVERV
One of TDC Erhverv’s key offerings is IT security. A dedicated center monitors and defends against thousands of daily cyberattacks targeting Danish companies, from large corporations to mid-sized businesses.
I wrote the voice-over script for the film about their Security Operations Center.
ORANGE ORBIT · ROSKILDE FESTIVAL
How do you extend the festival feeling, shorten the wait for the next one, and bring guests even closer year-round?
The answer: Orange Orbit – a loyalty program and benefits club designed to keep the party (and the brand) going in the digital space. Orange Orbit delivers added value to both the festival and its audience, enhancing the experience before, during, and after the event.
I developed the concept, name, and strategy behind the initiative.
Agency, design & development: Merkle
(Psst… Click the thumbnail)
THANK YOU · EUROPEAN SPERM BANK
Donating sperm is an act of heroism – one that never receives a ‘thank you’ from those whose lives it changes.
European Sperm Bank wanted to make that big thank you happen – from the families whose dreams were made real, to the donors who made it possible.
The campaign ran in cinemas, on educational campuses, and across social media in the UK, Germany, the Netherlands, and Denmark.
Agency: Merkle
Production: Blonde
Director: Carl Feigenberg
More snacks
My role typically spans copywriting and concept development – but also creative strategy and direction across all kinds of campaigns and content. I can take the lead or step in where it makes the most sense. That’s up to you. I’m also a strong presenter, if you need some extra firepower in that department.
Here are more examples of work I’ve played a key role in during my years at agencies.
(Psst… Click the thumbnail)
VOLAPYKFRI · BANK NORDIK
DRØMMESKYEN · BANK NORDIK
NÆSTEGENERATIONSKÆRLIGHED · PFA
LIGE DET DU HAR LYST TIL · VIAsat
lønfornøjelse · lessor
fodboldvor · Betsafe
BANKI PAJUK · BANK NORDIK
AQUA D'ORABLE · AQUA D'OR
VI SAVNER LALANDIA · LALANDIA
